Business, Finance and Investment

Investment Resources from Home

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Close up of twenty dollar billsDid you know you can research and print reports and recommendations on stocks, mutual funds and other investments from home, any time of day?

The library subscribes to two investment databases that our patrons can access anywhere with an internet connection. Just enter your UAPL card number and PIN, and you're in!

Morningstar Investment Research Center and Weiss Financial Ratings Online both provide comprehensive financial information and independent analysis on stocks and mutual funds to help investors make informed decisions. Wiess also covers other aspects of your financial life with their ratings of banks, credit unions and insurance companies.

Try them today! Feel free to contact the Reference Department at 614-486-3342 or at for any questions about using any of our subscription databases and reference e-books. For more information on doing investment research and to see what the library has available to you on this subject, take a look at our Investments Subject Guide.

Demographics Now

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City scene; blurry people going about their businessDesigned for entrepreneurs and businesses, DemographicsNow is a comprehensive database offering a wealth of nationwide consumer and business information through a variety of simple, ready-to-use demographic data reports.  

With it you can determine the buying patterns of potential customers within the area of your business. It is the perfect tool for finding new customers and untapped markets, household buying patterns, direct mail targeting and much more.

DemographicsNow and our other  Business, Finance and Investment databases and e-books are invaluable resources provided free of charge by the UA Library to our patrons. Find them, along with the rest of our premium resources, on the UAPL Online Reference Databases page.

Business Source Premier

Provides critical business information, including company and industry profiles, country reports, market research reports, peer-reviewed articles, and much more.

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Encyclopedia of Business and Finance

Introduces concepts of business and finance, including economics, banking, accounting, marketing, management, investment, and more.

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