Do Equal Opportunity Employers really hire without discrimination? Is Twitter destroying our capacity to write, or improving it? Can Facebook predict if your marriage will last? How is Google fighting the flu?
Christian Rudder, one of the founders of OkCupid, leverages the company’s massive collection of data as a starting point for this examination of human nature. Rudder keeps the text light and readable, skipping wonky details while being sure to note when his conclusions are limited by his data. His insights range from quirky factoids—white men are most likely to read Robert Heinlein while drinking a home-brewed beer, while Asian women would rather snack on macarons and read Norwegian Wood—to sobering insights about racism, sexism, and homophobia. A must-read for anyone interested in social media and what it reveals about our personalities and communities.